Jon Sharpe - interior design industry

How innovative tech is disrupting the interior design industry

Dutch experimental designer Joris Laarman, whose career is shaped by his use of emerging tech, says: “Technology is more magical than the magic in the books of Harry Potter.”

More on him later, but I think this description of today’s technology is a great way to get across its immense potential for design. It also gives an idea of how completely and excitingly tech is changing and disrupting the interior design industry.


Technology is 21st century magic – and it’s transforming the interior design industry

Using technology, designers are completely transforming spaces, buildings and interiors in a way that seems more magic than science.

And just as technology shapes our lives in every single way, from the way we communicate to the friends we make, it also informs our design and aesthetic choices. Consumers and designers are meeting at a place of true innovation and an open-minded approach to the kinds of technologies that were unthinkable just a few short years ago.

The world of interior design – and the wider world of product design, architecture, colours, spaces, art and much more – is now fully immersed in innovative tech, ranging from 3D printing to AR. It makes for exciting times in the interior design sector, and for LuxDeco, it means a truly game changing way of curating designer pieces and ideas for clients.


A post-pandemic design industry must embrace innovative tech

Interior design, particularly in a post-pandemic age, means finding new ways to communicate, interact and present designs to customers. We can do this with augmented reality (AR), virtual reality (VR), ever-more innovative design platforms, 3D printing or any of the other myriad tools available. All of these are now widely in use across the sector, representing a fundamental and permanent change for the industry.

Traditionally, interior design was restricted by location and proximity to clients, a lengthy and convoluted design process and the drag of endless iterations. Technology changes all of this. Take Payton Addison Design Atelier, for example. Based in Orange County, California, she was an early adopter of new technologies and has reaped the benefits of the improvements to client interaction, creativity and the overall design process.

Online design gives Addison a virtual platform to expand her capabilities. By using E-Design to virtually design a room, space or entire house, there’s no need to visit the site. This has, of course, taken off industry-wide during the global pandemic. Lockdown forced any designers still lagging behind these innovations to quickly get on board or lose clients.

For Addison, the entire process is seamlessly virtual. From measurements to handpicking furniture, materials and accessories to match the clients’ needs and overarching design goal, online interior design opens up her studio to people from all over the world.


Designing in virtual reality for real results

Similarly, Virtual Reality (VR) is being used by designers. For architecture and interior design, it has the obvious benefit of cutting out any ambiguity for the client. Via a simple headset they can see for themselves how the design will work in the rendered 3D image of their living space.

Luxury design features can be implemented for the client to experience them in VR, something that’s much more likely to convince them to go with it than seeing it on a 2D design. VR, AR and 3D modelling have come into their own during lockdown too. From couture fashion shows using 3D models like Pink Label Congo to showcasing festival designs at the Virtual Design Festival, we’ve seen some astonishing uses of this technology.

Architect Arthur Mamou-Mani created an amphitheatre along for the iconic Burning Man Festival in Black Rock Desert, Nevada. It was designed to be constructed from timber modules with a deliberate blurring of the space between performers and spectators. When Burning Man was cancelled, Mamou-Mani shifted his design online and offered a VR tour of his ‘Catharsis Temple’. He teamed up with video game designers and programmers to help him build the structure in a digital space. You can see it here.


Augmented reality apps as planning tools

Building tech company Jung designed an app called AR-Studio, developed for planners, property owners, designers and architects. It’s one example of many VR and AR apps available and allows the user to superimpose products over a room to experience where they’d like it. They can see it using different materials and from all kinds of angles.

This kind of emotional connection is exactly where technology is changing design for the better. Digital technology can design objects or spaces that connect with clients on multiple levels. However, for interior designers it should never be technology for technology’s sake. It’s about using it to improve the customer experience in a tangible way.

For LuxDeco’s studio, technology has allowed us to build a unique curated design platform that offers clients the chance to make the ordinary extraordinary. Luxury design isn’t about spending more money on an object or space but creating a design philosophy that truly works for the client. Our design philosophy takes this personalised approach and our technology allows us to work internationally or on remote projects as seamlessly as we do local projects.

And this extends to integrated smart design for architectural projects as well as interior design, including home styling, full renovations and working with the best designers in the industry to create bespoke luxe furniture designs. Our integrated design technology and ecommerce site gives clients unprecedented access to completed pieces of luxury furniture and accessories, but also access to our network of world-leading designers for curated commissions.